The condition is fulfilled when contact is in chosen segment of RFM analytics. It is necessary to choose the group of contacts for which the condition must be checked. More about RFM analytics you can find here>>.
[1] Type of the condition: contact is in RFM segment.
[2] Report: choose one of the existing reports.
[3] Segment: you need to choose one of the segments:
- recency (last customer purchase),
- frequency (how often customer makes a purchase),
- monetary (the monetary value of made purchases).
[4] Target group: choose in which group contacts must be for the condition to be fulfilled.
Recency:
- short,
- medium,
- long.
Frequency:
- common,
- regular,
- casual.
Monetary:
- spender,
- medium,
- saver.
After setting the event click Save changes.
