What is a web beacon
A web beacon is a tracking element embedded in a web page or email, which lets you see when visitors access specific content or features, even when the URL doesn’t change.
How it works
- Data gathered with web beacons appears on contact cards in CRM → Contact list → Details → Profiles
- You can add web beacons on every subpage of your website as long as it has an active monitoring code.
- Web beacons use the format
sm('event', { name: 'nazwa' });
Example use: for an event „ebook downloaded” the format would be sm('event', { name: 'ebookDownload' }); . On contact cards, in Profiles → Recent visits, an entry will appear with „smEvent:ebookDownload” in the URL.
Web beacons put to use
You can use data from web beacons in many ways, for example to automatically assign tags using segmentation matrices.
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if you want to assign a tag when a web beacon detects an interaction, use a normal segmentation matrix.
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if you want to assign a tag when a web beacon detects an interaction along with additional details on what exactly was interacted with (e.g. which filters were applied by the user), use a dynamic segmentation matrix.
